Digital Marketing Expert Hiring for Growing Sustainable Apparel Business

Digital Marketing Expert Hiring for Growing Sustainable Apparel Business

Digital Marketing Expert in Bangladesh for hiring and building team is very essential to Grow & Sustain Apparel Business.

A Presentation On
Innovations of Digital Marketing for Growing Apparel Business
By Md. Khondakar Mashiur Rahman
Cell# +880 17 92 52 53 54
Date : 01/04/2021

Education: I am Certified IT Professional from Aptech, NCC, New Horizons. Graduated in CIS from London Metropolitan University (External), Post Graduated in Telecommunication from UITS.
Experience: I am working in a reputed RMG company in IT department from 19 years. Last 8 years I have implemented various digital marketing techniques that is covered in below slides

A Video is Coming Soon ………………..

Docs: Md. Khondakar Mashiur Rahman’s CV

Slide-1

Introduction

I am Digital Marketing Expert in RMG sector based on analytics report of google, yahoo, Alexa (Amazon), Moz, SEMruras portfolio reports. I have implemented digital marketing in below sectors

My Quote, “You need not to find customer, customer will find you”

Opportunity : Contact me for presentation. I will train to your existing team to implement digital marketing for your organisations

Slide-2

Digital Marketing

Digital marketing sum of multiple methods of online marketing techniques delivered through traditional and new digital channels such as websites, social media, video, email, search engines etc

Digital marketing will reduce human dependency in your business.

Methods of Digital Marketing –

1. Customer Relationship Management (CRM)
2. Content Marketing (CM)
3. Video Marketing (VM)
4. Online Visual Marketing (OVM)
5. E commerce Marketing (EM)
6. Email Marketing (EM)
7. Marketing Communication (MC)
8. Social Media Marketing (SMM)
9. Search Engine Marketing (SEM)
10. Measuring SEO Ranking
11. Compare Resource
12. Compare Pricing
13. How to Get Success

Slide-3

1. Customer Relationship Management (CRM)

Digital Marketing Expert use CRM tools to convert direct, organic, social media visitors into customer.

Example of Conversion Rate : I have mentioned different method of customer conversion by assuming 100 visitor per certain period

Conversion Method	Visitor /Period	Conversion Rate	Total Conversion
No Conversion Method	100	0%	0
Blog Conversion	100	1.5%	1.5
Website Contents	100	2%	2
eCommerce Marketing	100	2.86%	2.86
Video Marketing	100	80%	80
Email Marketing	100	5%	5
Online Chat Conversion	100	45%	45
Ticketing System	100	45%	45

Example Screenshot:

Opportunity: No Competitor in Bangladesh. Applicable to all Business

Docs: Collect technical manuals of CRM Modules from me

Slide-4

2. Content Marketing (CM)

A type of digital marketing that includes the creation and sharing of online material such as videos, article, product information etc.

Quote: marketo.com – 71% of B2B (Business to Business) marketers use content marketing to generate leads and 93% of B2B (Business to Business) organization says content marketing (CM) generates more leads than traditional marketing.

Guidelines of Content Marketing –

1. Website Contents
2. Keyword Research
3. Blog / Magazine
4. Content Archive
5. Of Page Content Marketing

Slide-5

2.1. Website Contents

All web materials such as text, image, audio, videos are treated as content. Example of contents are mission, vision, products, terms & conditions, news, blog post, faq, knowledgebase etc.

Quote: crazyegg.com – 98% of the people who visit your website won’t convert.

Guidelines for contents –

• How to check unique content
• How to prepare optimized image
• How to write optimized title of the content
• How to write optimized meta description
• How to write optimized body of the content

Example Screenshot:

Opportunity: No competitors in our country. Recommended for all corporate websites

Docs: Collect technical manuals of google image/plagiarism checker & writing tricks during presentation

Slide -6

2.2. Keyword Research

Keyword research is a practice of search engine optimization (SEO) professionals use to find words/ phrase that people enter into search engines while looking for a similar subject. I have researched and listed around 10,000 law difficult keywords, among them 3,000 is active online.

Quote : backlinko.com says organic traffic grow by 21.22%

Keywords	Search	Competitor	Difficulty	Result
Garment Factory in Bangladesh	1500	Law	14	1st Page
Button Attachment Machine	2600	Law	13	1st Page

Example Screenshot:

Opportunity : No competitor in Bangladesh. This tools bring visitors organically to your website

Docs: Collect 10,000 law difficulty keyword from me

Slide-7

2.3. Blog / Magazine

Blogging is a marketing tactic for business to get your product/service more online visibility.

Quote: growandconvert.com says customer conversion form blog upto 1.5% through subscription

Guidelines for Blog –

• How to write with niche?
• Content spinner! manual vs automatic
• Plagiarism checker testing before publish
• How scheduling post sharing in social media?
• Manual vs scheduling post sharing, which one more effective?
• Is comment approval on articles is beneficial for us?

Example Screenshot:

Slide-8

Opportunity: No competitors in our country

Docs: Collect technical manual of corporate blog writing from me

2.4. Content Archive

Content is the king for SEO. Archive press release, news release, media release, video release into your website

Guidelines of Content Archiving-

• Delete or hide any content/product! effect/ affect?
• Ensure all content/services/products to visible on web
• How to reduce broken link?
• Returning visitor
• Rank page authority

Example Screenshot:

Opportunity: No competitors in our country

Docs: Collect tips & tricks of contents archive system from me

Slide-9

2.5. Off Page Content Marketing

Off page content marketing is about everything that doesn’t happen directly on your website. It generate backlink which will rank your domain authority. A hyperlink from one web page to another web page /website is called backlink.

Quote :Matt cutts says in support.google.com for quality natural backlinks. ahrefs.com says average cost to buy a link is $352.92 in 2016.

Guideline of Off Page Content Marketing-

1. Guest post
2. Web 2.0 blog writing
3. Forum posting etc.
4. Search engine submission etc

Example Screenshot:

Opportunity: No competitors in our country

Docs: Collect tips & tricks from me

Slide-10

3. Video Marketing

Video marketing can be defined in digital marketing context as all uses of video contents for promoting a product or service.

Quote: wordstream.com mentioned, having a video on your home page can increase your conversion rate by 80%, according to EyeWideDigital

Few guidelines for Video Marketing-

• Where & how to set videos in website?
• Methods of VM
• Tutorial video
• Video interview
• Videos of presentations
• Product demos and reviews
• Live streams of program

Example Screenshot:

Opportunity: No competitors in our country. In Bangladesh almost no Channel and very few subscriber scataredly. Bangladeshi freelancer are very expert in this sector

Docs: Collect tips & tricks of Video Marketing from me

Slide-11

4. Online Visual Marketing (OVM)

Online Visual Marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase

Few guidelines for online visual marketing-

• Showcase shipped products details
• Showcase development products details
• Showcase embroidery designs
• Showcase certificate & its log
• Content security
• Review analysis

Opportunity: No competitors in our country

Docs: Collect tips & tricks of video marketing from me

Slide-12

5. eCommerce Marketing

Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase

Quote: oberlo.com mentioned, 2.86% Ecommerce website visitor convert into purchase

Few guidelines for eCommerce Marketing –

• Prior other 99 techniques than graphic visualization
• Prior organic traffic than ad campaign
• Is speed optimization effect business?
• Which hosting server package is fit for your business?
• How to manage order and sales in store?

Example Screenshot:

Opportunity: Few competitors in our country

Docs : Collect technical manuals of Woo-commerce, Speed Optimization, Hosting Server Selection from me

Slide-13

6. Email Marketing

Email marketing is the activities of sending a commercial email to a group of people. It has 2 parts

• Email subscription
• Email campaign to targeted customer

Conversion Rate (%) = # of signups or purchases / # of successfully delivered emails X 100

Quote: mailchimp.com mentioned, you are sending email as campaign to announce your new product to 10,000 customers who have bought from you before. Of those 10,000 email recipients, 500 clicked through to sign up for pre-order. Your ecommerce conversion rate on that email is 500 divided by 10,000—5%.

Example Screenshot:

Opportunity: No competitors in our country

Docs: Collect technical manual of Mailchimp, Creative Mail, Contact From etc from me

Slide-14

7. Marketing Communication

Marketing Communication can be described as all the messages and media you deploy to communicate with the customers in market.

1. Online Chat Service
2. Customer Support Ticketing System
3. Feedback
4. Knowledge base / FAQ
5. Forum
6. Get Quote

Slide -15

7.1. Online Chat Service

Chat Service helps customers solve their queries via the internet which is done by customer support agents.

Quote: leadfeeder.com – 45% conversion rate by live chat . learn.g2.com is chatbot developer company mentioned arround 50 statistics abut the uses of chat service

Guidelines for chat correspondence –

• Engages proactively
• Chat identification number
• Refer Knowldgebase link to customer to reduce agent time
• Generate ticket if necessary

Example Screenshot:

Opportunity : Very few competitors. This is recommended for B2C business. e.g. Logistics, Trims, Agro, Dairy, Fashions etc

Docs: Collect technical manuals of Tawakto, Facebook, Chatbot, Online Chat Service etc from me

Slide – 16

7.2. Customer Support with Ticket System

Online ticket system catalogues all the interactions that take place between your customers and support team

Quote: 45% of customers abandon an online transaction if their query are not addressed quickly.

Docs: Collect open source technical manual to setup ticketing system from me

Slide -17

7.3. Feedback

Example Screenshot:

7.4. Knowledge base & FAQ

A knowledge base is a library of information about your product or service that helps customers to find answers to solve problems

List of questions & answers relating to a subject, especially one giving basic information for users of a website.

Quote: 83% of customer/subscribers need some kind of support to purchase online?

Example Screenshot of FAQ

Docs : Collect technical manuals of Knowldgebae, FAQ from me

Slide-18

8. Social Media Marketing (SMM)

Social media marketing (SMM) refers to the use of social media networks to market a company’s products and services.

• How to choose the right social media based on audience
• Consistently create engaging content
• How to set up social media content calendar
• Invest in video content
• How to use social media analytics

Quote: wordstream.com mentioned, 37% of consumers find purchase inspirations through social media

Example Screenshot:

Opportunity: High Competition

Docs : Collect technical manuals of Social media marketing from me

Slide-19

9. Search Engine Marketing – SEM

Search engine marketing (SEM) is a form of online marketing that involves the promotional activities of websites to increase their products / services visibility in search engine results pages (SERPs)

1. Bing/ Yandex/ Google Webmaster tools
2. Bing/ Yandex/ Google Analytics
3. Competitor rank comparison

Slide-20

9.1. Google Webmaster Tools

At first google crawl then index than rank a page. Being crawled does not mean your page index, being index does not mean your page is ranked

Guidelines for Webmaster Tools –

• Whats are the meta tags list, should use in optimized website?
• Which sitemap will be best for business site? WordPress/Google/Yahoo/Bing etc
• When allow/disallow to Search Engine Bot for indexing and crawling your site?

Example: One year traffic amplitude of my website.

Docs: Collect setup process of Webmaster Tools of Google, Yahoo, Bing, Yandex etc from me

Slide – 21

9.2. Google Analytics

Google Analytics is used to track website activity e.g. session duration, pages per session, bounce rate etc.

Guidelines for Google Analytics –

• Traffic Analysis
• Organic/Direct/Referral visitors
• Source Google, Yahoo, Facebook, YouTube etc
• Devices desktop, mobile, tablet etc

Example: Multiple Views

Docs: Collect installation process of Analytics Tools of Google, Yahoo, Bing, Yandex, Alexa, etc

Slide – 22

9.3. Measure SEO Ranks of Buyers/Customers

The process of maximizing the number of traffic to a particular website by ensuring that website appears high on the list of results generated by a search engine. Compare website rank of a buyer/customer, you want to work with them

Quote: www.internetlivestats.com reporting there are 2,000,000,000 website active in the world. My positioning is 50000 among 2,000,000,000

A matrix of competitor analysis is given below

Rank	In Bd	Me	H&M	Niki	Zara
Google Index	Below 100	5.11K	229K	1.52M	4.4M
Yahoo Index	Below 100	5.24K	6023M	8M	36M
Yandex Index	Below 100	4.00K	45K	13M	44K
Bing Index	Below 100	2.36K	29.7K	4M	8.81M
Alexa Rank	Avg 10M	150	507	393	613
Amazon Backlink	Below 100	100	15K	11K	7.8K
Moz DA-PA	10-15	24-48	90-60	91-75	86-66
Semrush Rank	Avg 10M	2K	386	56	1.05K
Facebook Like	Below 100	4000	39M	50M	29M
YouTube Subs.	Below 100	300
Monthly Visitor					105.8M

Comment: Me means my personal portfolio as digital marketing expert .

Docs: Collect technical manual of Google keyword tools, Amazon (Alexa), kwfinder, moz etc from me

Slide – 23

10. Resource

Resource varies and depends on CMS/ Framework e.g. Laravel, Codeigniter, Majento, Wordpres and other core programming languages.

Quote: WordPress.org mentioned, 41% of the web uses WordPress

Compare Resource: Below ratio is assumed which can be vary

Slide-24

11. Project Implementation Cost & Comparison

For beginner WordPress is best to start. This technology is very cheap, secured and fast. The visitors does not know which framework you are using.

Quote: WordPress.org mentioned, Extend your business with free 58,359 compatible plugins module.

Software Module	Open Source -100K Visitors	Open Source +100K Visitors	Laravel, Shopify, Java
Framework	$120/Year	$120/Year	$2000
Video Compatibility	Free	Free	$1000
Email Marketing Module	Free	$50/Year	$2000
Email Subscription Module	Free	$50/Year	$2000
Contact Us Module	Free	Free	$100
Security Module	Free	$20/Year	$1000
SEO Module	Free	$50/Year	$2000
E commerce Module	Free	Free	$2000
Speed Optimization	Free	$20/Year	$1000
Social Media Sync	Free	Free	$1000
Different Media Types	Free	Free	$1000
Photo Gallery Module	Free	Free	$1000
Online Chat Integration	Free	Free	$1000
Ticket, Knowldgebase, Faq	Free	$50	$2000
CRM Integration	Free	Free	$2000
Career Module	Free	Free	$1000
Domain	$10/Y	$10/Y	$10/Y
Server Management	$20/M	$150/M	$150/M
Total	$150	$490	$22260

Slide-25

12. Monthly Maintenance Cost & Comparison

Cost on Item	Vendor Cost	Inhouse Team Open Source	Inhouse Team Other Frame Work
Application Management (CM+EM+VSM+MC)	50,000Tk/M	Less	High
Digital Marketing Modules (CRM+EM+VM+SEM+SMM)	50,000Tk/M	Less	High
Web Host Server Management (+100K Visitors)	50,000Tk/M	Less	High
Daily Operation ( Product, Content Add, Update)	2,000Tk/H	2,000Tk/Hour	2,000Tk/Hour
Total	150,000Tk/M	Less	High

Slide – 26

13. How to Get Success

Guidelines to get Success –

1. Requirement should come from top management
2. Audit website by consultant once a month
3. BPO will responsible for approve & update contents periodically
4. Head of IT will submit growth report to apex management (e.g. Alexa, Moz, Yahoo, Google Analytics etc )
5. Business forecasting should do with analytic reports
6. Visitor conversion report submission for paid marketing
7. Which tools is suitable for competitor analysis & who should do it?
8. Work with project management tools
9. Who will share, like and subscribe content periodically
10. Who should generate backlink in different method periodically e.g. guest post, forum posting, yahoo answer etc

Slide-27

Conclusion

Digital Marketing Expert Hiring can not growing in a day. So If start later with high investment you will be looser, If you start today roughly you will be gainer. Content age is big factor here. Please find my contact details below of this article.