Digital Marketing Expert Hiring for Growing Sustainable Apparel Business
Digital Marketing Expert Hiring for Growing Sustainable Apparel Business
Digital Marketing Expert in Bangladesh for hiring and building team is very essential to Grow & Sustain Apparel Business.
Presentation On
Growing Sustainable Apparel Business
By Md. Khondakar Mashiur Rahman (CV)
Education: Aptech, NCC, New Horizons, London Metropolitan University (External) and UITS
Experience: 20 Years in RMG Sector
Proven Portfolio: Google, Yahoo, Moz, SEMruras
Cell# +880 1817043086
Slide 1
Contents
- What is Digital Marketing (DM)
- Content Marketing (CM)
- E commerce/ Online Visual Marketing (OVM)
- Social Media Marketing (SMM)
- Video Marketing (VM)
- Marketing Communication (MC)
- Email Marketing (EM)
- Search Engine Marketing (SEM)
- Implementation
- Conclusion
Slide 2
1. What is Digital Marketing (DM)
Digital marketing sum of multiple methods of online marketing techniques delivered through traditional and new digital channels such as websites, social media, video, email, search engines etc.
“You need not to find customer, customer will find you“
Slide-3
2. Content Marketing (CM)
A type of digital marketing that includes the creation and sharing of online material such as videos, article, product information etc.
Quote: marketo.com – 71% of B2B (Business to Business) marketers use content marketing to generate leads and 93% of B2B (Business to Business) organization says content marketing (CM) generates more leads than traditional marketing.
Guidelines of Content Marketing –
- Basic Page Development
- Keyword Research
- Blog / Magazine/ News publication
- Guest Post/ Forum
Slide-4
2.1.Basic Page Development and Modification
Corporate website need some basic page. Need to update regular basis by concern
- About Us
- Sister Concern Page
- Factory Certifications e.g., BSCI, SEDEX, OEKO-TEX
- Product Catalog Page with high resolution optimized images.
- CSR Activities
- Career, Circular
- News/ Press Release Archiving
- Knowledge base / FAQ
- Contact Us
Example of Content Archiving Screenshot:
Opportunity: No competitors in our country
Slide-5
2.2. Keyword Research
Keyword research is a practice of search engine optimization (SEO) professionals use to find words/ phrase that people enter into search engines while looking for a similar subject.
Garment Factory in Bangladesh (Google search result 2nd Page)
Button Attachment Machine (Google search result 1st Page)
Quote : backlinko.com says organic traffic grow by 21.22%
Example Screenshot:
Opportunity : No competitor in Bangladesh. This tools bring visitors organically to your website
Slide-6
2.3. Blog / Magazine/ News
Blogging is a marketing tactic for business to get your product/service more online visibility.
Quote: growandconvert.com says customer conversion form blog upto 1.5% through subscription
Guidelines –
- Niche Selection
- Spin content for different media
- Plagiarism checker testing before publish
- Comment review and approval
Example Screenshot:
Example Screenshot:
Opportunity: No competitors in our country. Recommended for all corporate websites
Slide-7
2.4. Guest Post/ Forum
Guest post content marketing is about everything that doesn’t happen directly on your website. It generate backlink which will rank your domain authority. A hyperlink from one web page to another web page /website is called backlink.
Quote :Matt cutts says in support.google.com for quality natural backlinks. ahrefs.com says average cost to buy a link is $352.92 in 2016.
Example Screenshot:
Opportunity: No competitors in our country
Slide-8
3. Ecommerce / Online Visual Marketing (OVM)
Online Visual Marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase
Few guidelines for approved online visual marketing-
- Showcasing shipped products details
- Showcasing design studio products
- Showcasing embroidery designs
- Showcasing Trims Accessories
- Showcasing Agro and Dairy Products
- Review analysis
Example of Ecommerce Screenshot:
Opportunity: Few competitors in our country. Quote: oberlo.com mentioned, 2.86% Ecommerce website visitor convert into purchase
Slide-9
4. Social Media Marketing (SMM)
Social media marketing (SMM) refers to the use of social media networks to market a company’s products and services.
- LinkedIn Company Page major for B2B garment factory business
- Facebook Business Page major for B2C Trims, Agro business
- Instagram/Pinterest Page
- YouTube Channel Optimization
- Others
To connect
- Apparel brand managers
- Fashion sourcing heads
- Buying house professionals
Quote: wordstream.com mentioned, 37% of consumers find purchase inspirations through social media
Example Screenshot:
Opportunity: High Competition
Slide-10
5. Video Marketing
Video marketing can be defined in digital marketing context as all uses of video contents for promoting a product or service.
Quote: wordstream.com mentioned, having a video on your home page can increase your conversion rate by 80%, according to EyeWideDigital
Few guidelines for Video Marketing-
- Factory tour
- Quality control process
- Tutorial video
- Video interview
- Videos of business presentations
- Product demos and reviews
- Bulk order process
- Live streams of programs
Example Screenshot:
Opportunity: No competitors in our country. In Bangladesh almost no Channel and very few subscriber scataredly. Bangladeshi freelancer are very expert in this sector
Slide-11
6. Marketing Communication
Marketing Communication can be described as all the messages and media you deploy to communicate with the customers in market.
- Online Chat Service
- Customer Support Ticketing System
- Feedback
- Forum
- Get Quote
1. Online Chat Service : Chat Service helps customers solve their queries via the internet which is done by customer support agents.
Quote: leadfeeder.com – 45% conversion rate by live chat . learn.g2.com is chatbot developer company mentioned arround 50 statistics abut the uses of chat service
Example of Chat Service Screenshot:
Opportunity : Very few competitors. This is recommended for B2C business. e.g. Logistics, Trims, Agro, Dairy, Fashions etc
2. Customer Support with Ticket System: Online ticket system catalogues all the interactions that take place between your customers and support team
Quote: 45% of customers abandon an online transaction if their query are not addressed quickly.
Example Feedback Screenshot:
Slide-12
7. Email Marketing
Email marketing is the activities of sending a commercial email to a group of people. It has 2 parts
- Email subscription
- Email campaign to targeted customer
Conversion Rate (%) = # of signups or purchases / # of successfully delivered emails X 100
Quote: mailchimp.com mentioned, you are sending email as campaign to announce your new product to 10,000 customers who have bought from you before. Of those 10,000 email recipients, 500 clicked through to sign up for pre-order. Your ecommerce conversion rate on that email is 500 divided by 10,000—5%.
Example Screenshot:
Opportunity: No competitors in our country
Slide-13
8. Search Engine Marketing – SEM
Search engine marketing (SEM) is a form of online marketing that involves the promotional activities of websites to increase their products / services visibility in search engine results pages (SERPs)
- Bing/ Yandex/ Google Analytics Tools
- Ahrefs, Semrush, Ubersuggest Analytics Tools
- CMS Tools e.g. WordPress, WooCommerce, Shopify etc.
Using above tools we can get below reports-
- Traffic Analysis e.g. Monthly, Yearly, Custom
- Organic/Direct/Referral visitors
- Source Google, Yahoo, Facebook, YouTube, Country, City etc
- Devices desktop, mobile, tablet etc
Example: Multiple Views
Slide-14
9. Implementation
Guidelines to get Success –
- Requirement should come from top management
- Auditing website by consultant once a month
- BPO will responsible for approve & update contents periodically
- Head of IT will submit growth report to apex management (e.g. Alexa, Moz, Yahoo, Google Analytics etc )
- Business forecasting should do with analytic reports
- Visitor conversion report submission for paid marketing
- Work with CRM tools
- Who will share, like and subscribe content periodically
- Who should generate backlink in different method periodically e.g. guest post, forum posting, yahoo answer etc
Digital Marketing Expert use CRM tools to convert direct, organic, social media visitors into customer.
Example of Conversion Rate : Few methods of customer conversion by assuming 100 visitors per certain period
| Conversion Method | Visitor /Period | Conversion Rate | Total Conversion |
|---|---|---|---|
| No Conversion Method | 100 | 0% | 0 |
| Blog Conversion | 100 | 1.5% | 1.5 |
| Website Contents | 100 | 2% | 2 |
| eCommerce Marketing | 100 | 2.86% | 2.86 |
| Video Marketing | 100 | 80% | 80 |
| Email Marketing | 100 | 5% | 5 |
| Online Chat Conversion | 100 | 45% | 45 |
| Get Quote /Ticketing System | 100 | 45% | 45 |
Example Screenshot:
Opportunity: No Competitor in Bangladesh. Applicable to all Business
Slide-15
Conclusion
Digital Marketing Expert Hiring can not growing in a day. So If start later with high investment you will be looser, If you start today roughly you will be gainer. Content age is big factor here. Please find my contact details below of this article.
Quote: www.internetlivestats.com reporting there are 2,000,000,000 website active in the world. My positioning is 50000 among 2,000,000,000
A matrix of competitor analysis is given below
| Rank | In Bd | Me | H&M | Niki | Zara |
|---|---|---|---|---|---|
| Google Index | Below 100 | 5.11K | 229K | 1.52M | 4.4M |
| Yahoo Index | Below 100 | 5.24K | 6023M | 8M | 36M |
| Yandex Index | Below 100 | 4.00K | 45K | 13M | 44K |
| Bing Index | Below 100 | 2.36K | 29.7K | 4M | 8.81M |
| Alexa Rank | Avg 10M | 150 | 507 | 393 | 613 |
| Amazon Backlink | Below 100 | 100 | 15K | 11K | 7.8K |
| Moz DA-PA | 10-15 | 24-48 | 90-60 | 91-75 | 86-66 |
| Semrush Rank | Avg 10M | 2K | 386 | 56 | 1.05K |
| Facebook Like | Below 100 | 4000 | 39M | 50M | 29M |
| YouTube Subs. | Below 100 | 300 | |||
| Monthly Visitor | 105.8M |
Change Log
For beginner WordPress is best to start. This technology is very cheap, secured and fast. The visitors does not know which framework you are using.
Quote: WordPress.org mentioned, Extend your business with free 58,359 compatible plugins module.
| Software Module | Open Source -100K Visitors | Open Source +100K Visitors | Laravel, Shopify, Java |
|---|---|---|---|
| Framework | $120/Year | $120/Year | $2000 |
| Video Compatibility | Free | Free | $1000 |
| Email Marketing Module | Free | $50/Year | $2000 |
| Email Subscription Module | Free | $50/Year | $2000 |
| Contact Us Module | Free | Free | $100 |
| Security Module | Free | $20/Year | $1000 |
| SEO Module | Free | $50/Year | $2000 |
| E commerce Module | Free | Free | $2000 |
| Speed Optimization | Free | $20/Year | $1000 |
| Social Media Sync | Free | Free | $1000 |
| Different Media Types | Free | Free | $1000 |
| Photo Gallery Module | Free | Free | $1000 |
| Online Chat Integration | Free | Free | $1000 |
| Ticket, Knowldgebase, Faq | Free | $50 | $2000 |
| CRM Integration | Free | Free | $2000 |
| Career Module | Free | Free | $1000 |
| Domain | $10/Y | $10/Y | $10/Y |
| Server Management | $20/M | $150/M | $150/M |
| Total | $150 | $490 | $22260 |
