Digital Marketing Expert Hiring for Growing Sustainable Apparel Business
Digital Marketing Expert in Bangladesh for hiring and building team is very essential to Grow & Sustain Apparel Business.
Presentation On
Implementing Sustainable Apparel Business with Digital Marketing
By Md. Khondakar Mashiur Rahman (CV)
Education: Aptech, NCC, New Horizons, London Metropolitan University (External) and UITS
Experience: 19 Years in RMG Sector
Proven Portfolio: Google, Yahoo, Moz, SEMruras
Cell# +880 17 92 52 53 54
Date : 01/04/2021
Slide 1
Contents
- What is Digital Marketing (DM)
- Customer Relationship Management (CRM)
- Content Marketing (CM)
- Video Marketing (VM)
- Online Visual Marketing (OVM)
- E commerce Marketing (EM)
- Email Marketing (EM)
- Marketing Communication (MC)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Measuring SEO Ranking
- Compare Resource
- Compare Pricing
- How to Get Success
Slide 2
1. What is Digital Marketing (DM)
Digital marketing sum of multiple methods of online marketing techniques delivered through traditional and new digital channels such as websites, social media, video, email, search engines etc.
“You need not to find customer, customer will find you“
Slide 3
1. Customer Relationship Management (CRM)
Digital Marketing Expert use CRM tools to convert direct, organic, social media visitors into customer.
Example of Conversion Rate : Few methods of customer conversion by assuming 100 visitors per certain period
| Conversion Method | Visitor /Period | Conversion Rate | Total Conversion |
|---|---|---|---|
| No Conversion Method | 100 | 0% | 0 |
| Blog Conversion | 100 | 1.5% | 1.5 |
| Website Contents | 100 | 2% | 2 |
| eCommerce Marketing | 100 | 2.86% | 2.86 |
| Video Marketing | 100 | 80% | 80 |
| Email Marketing | 100 | 5% | 5 |
| Online Chat Conversion | 100 | 45% | 45 |
| Get Quote /Ticketing System | 100 | 45% | 45 |
Example Screenshot:
Opportunity: No Competitor in Bangladesh. Applicable to all Business
Docs: Collect technical manuals of CRM Modules from me
Slide-4
2. Content Marketing (CM)
A type of digital marketing that includes the creation and sharing of online material such as videos, article, product information etc.
Quote: marketo.com – 71% of B2B (Business to Business) marketers use content marketing to generate leads and 93% of B2B (Business to Business) organization says content marketing (CM) generates more leads than traditional marketing.
Guidelines of Content Marketing –
- Website Contents
- Keyword Research
- Blog / Magazine
- Content Archive
- Of Page Content Marketing
Slide-5
2.1. Website Contents
All web materials such as text, image, audio, videos are treated as content. Example of contents are mission, vision, products, terms & conditions, news, blog post, faq, knowledgebase etc.
Quote: crazyegg.com – 98% of the people who visit your website won’t convert.
Guidelines for contents –
- How to check unique content
- How to prepare optimized image
- How to write optimized title of the content
- How to write optimized meta description
- How to write optimized body of the content
Example Screenshot:
Opportunity: No competitors in our country. Recommended for all corporate websites
Docs: Collect technical manuals of google image/plagiarism checker & writing tricks during presentation
Slide-6
2.2. Keyword Research
Keyword research is a practice of search engine optimization (SEO) professionals use to find words/ phrase that people enter into search engines while looking for a similar subject. I have researched and listed around 10,000 law difficult keywords, among them 3,000 is active online.
Quote : backlinko.com says organic traffic grow by 21.22%
| Keywords | Search | Competitor | Difficulty | Result |
|---|---|---|---|---|
| Garment Factory in Bangladesh | 1500 | Law | 14 | 1st Page |
| Button Attachment Machine | 2600 | Law | 13 | 1st Page |
Example Screenshot:
Opportunity : No competitor in Bangladesh. This tools bring visitors organically to your website
Docs: Collect 10,000 law difficulty keyword from me
Slide-7
2.3. Blog / Magazine
Blogging is a marketing tactic for business to get your product/service more online visibility.
Quote: growandconvert.com says customer conversion form blog upto 1.5% through subscription
Guidelines for Blog –
- How to write with niche?
- Content spinner! manual vs automatic
- Plagiarism checker testing before publish
- How scheduling post sharing in social media?
- Manual vs scheduling post sharing, which one more effective?
- Is comment approval on articles is beneficial for us?
Example Screenshot:
Slide-8
Opportunity: No competitors in our country
Docs: Collect technical manual of corporate blog writing from me
2.4. Content Archive
Content is the king for SEO. Archive press release, news release, media release, video release into your website
Guidelines of Content Archiving-
- Delete or hide any content/product! effect/ affect?
- Ensure all content/services/products to visible on web
- How to reduce broken link?
- Returning visitor
- Rank page authority
Example Screenshot:
Opportunity: No competitors in our country
Docs: Collect tips & tricks of contents archive system from me
Slide-9
2.5. Off Page Content Marketing
Off page content marketing is about everything that doesn’t happen directly on your website. It generate backlink which will rank your domain authority. A hyperlink from one web page to another web page /website is called backlink.
Quote :Matt cutts says in support.google.com for quality natural backlinks. ahrefs.com says average cost to buy a link is $352.92 in 2016.
Guideline of Off Page Content Marketing-
- Guest post
- Web 2.0 blog writing
- Forum posting etc.
- Search engine submission etc
Example Screenshot:
Opportunity: No competitors in our country
Docs: Collect tips & tricks from me
Slide-10
3. Video Marketing
Video marketing can be defined in digital marketing context as all uses of video contents for promoting a product or service.
Quote: wordstream.com mentioned, having a video on your home page can increase your conversion rate by 80%, according to EyeWideDigital
Few guidelines for Video Marketing-
- Where & how to set videos in website?
- Methods of VM
- Tutorial video
- Video interview
- Videos of presentations
- Product demos and reviews
- Live streams of program
Example Screenshot:
Opportunity: No competitors in our country. In Bangladesh almost no Channel and very few subscriber scataredly. Bangladeshi freelancer are very expert in this sector
Docs: Collect tips & tricks of Video Marketing from me
Slide-11
4. Online Visual Marketing (OVM)
Online Visual Marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase
Few guidelines for online visual marketing-
- Showcase shipped products details
- Showcase development products details
- Showcase embroidery designs
- Showcase certificate & its log
- Content security
- Review analysis
Opportunity: No competitors in our country
Docs: Collect tips & tricks of video marketing from me
Slide-12
5. eCommerce Marketing
Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase
Quote: oberlo.com mentioned, 2.86% Ecommerce website visitor convert into purchase
Few guidelines for eCommerce Marketing –
- Prior other 99 techniques than graphic visualization
- Prior organic traffic than ad campaign
- Is speed optimization effect business?
- Which hosting server package is fit for your business?
- How to manage order and sales in store?
Example Screenshot:
Opportunity: Few competitors in our country
Docs : Collect technical manuals of Woo-commerce, Speed Optimization, Hosting Server Selection from me
Slide-13
6. Email Marketing
Email marketing is the activities of sending a commercial email to a group of people. It has 2 parts
- Email subscription
- Email campaign to targeted customer
Conversion Rate (%) = # of signups or purchases / # of successfully delivered emails X 100
Quote: mailchimp.com mentioned, you are sending email as campaign to announce your new product to 10,000 customers who have bought from you before. Of those 10,000 email recipients, 500 clicked through to sign up for pre-order. Your ecommerce conversion rate on that email is 500 divided by 10,000—5%.
Example Screenshot:
Opportunity: No competitors in our country
Docs: Collect technical manual of Mailchimp, Creative Mail, Contact From etc from me
Slide-14
7. Marketing Communication
Marketing Communication can be described as all the messages and media you deploy to communicate with the customers in market.
- Online Chat Service
- Customer Support Ticketing System
- Feedback
- Knowledge base / FAQ
- Forum
- Get Quote
Slide -15
7.1. Online Chat Service
Chat Service helps customers solve their queries via the internet which is done by customer support agents.
Quote: leadfeeder.com – 45% conversion rate by live chat . learn.g2.com is chatbot developer company mentioned arround 50 statistics abut the uses of chat service
Guidelines for chat correspondence –
- Engages proactively
- Chat identification number
- Refer Knowldgebase link to customer to reduce agent time
- Generate ticket if necessary
Example Screenshot:
Opportunity : Very few competitors. This is recommended for B2C business. e.g. Logistics, Trims, Agro, Dairy, Fashions etc
Docs: Collect technical manuals of Tawakto, Facebook, Chatbot, Online Chat Service etc from me
Slide-16
7.2. Customer Support with Ticket System
Online ticket system catalogues all the interactions that take place between your customers and support team
Quote: 45% of customers abandon an online transaction if their query are not addressed quickly.
Docs: Collect open source technical manual to setup ticketing system from me
Slide -17
7.3. Feedback
Example Screenshot:
7.4. Knowledge base & FAQ
A knowledge base is a library of information about your product or service that helps customers to find answers to solve problems
List of questions & answers relating to a subject, especially one giving basic information for users of a website.
Quote: 83% of customer/subscribers need some kind of support to purchase online?
Example Screenshot of FAQ
Docs : Collect technical manuals of Knowldgebae, FAQ from me
Slide-18
8. Social Media Marketing (SMM)
Social media marketing (SMM) refers to the use of social media networks to market a company’s products and services.
- How to choose the right social media based on audience
- Consistently create engaging content
- How to set up social media content calendar
- Invest in video content
- How to use social media analytics
Quote: wordstream.com mentioned, 37% of consumers find purchase inspirations through social media
Example Screenshot:
Opportunity: High Competition
Docs : Collect technical manuals of Social media marketing from me
Slide-19
9. Search Engine Marketing – SEM
Search engine marketing (SEM) is a form of online marketing that involves the promotional activities of websites to increase their products / services visibility in search engine results pages (SERPs)
- Bing/ Yandex/ Google Webmaster tools
- Bing/ Yandex/ Google Analytics
- Competitor rank comparison
Slide-20
9.1. Google Webmaster Tools
At first google crawl then index than rank a page. Being crawled does not mean your page index, being index does not mean your page is ranked
Guidelines for Webmaster Tools –
- Whats are the meta tags list, should use in optimized website?
- Which sitemap will be best for business site? WordPress/Google/Yahoo/Bing etc
- When allow/disallow to Search Engine Bot for indexing and crawling your site?
Example: One year traffic amplitude of my website.
Docs: Collect setup process of Webmaster Tools of Google, Yahoo, Bing, Yandex etc from me
Slide-21
9.2. Google Analytics
Google Analytics is used to track website activity e.g. session duration, pages per session, bounce rate etc.
Guidelines for Google Analytics –
- Traffic Analysis
- Organic/Direct/Referral visitors
- Source Google, Yahoo, Facebook, YouTube etc
- Devices desktop, mobile, tablet etc
Example: Multiple Views
Docs: Collect installation process of Analytics Tools of Google, Yahoo, Bing, Yandex, Alexa, etc
Slide-22
9.3. Measure SEO Ranks of Buyers/Customers
The process of maximizing the number of traffic to a particular website by ensuring that website appears high on the list of results generated by a search engine. Compare website rank of a buyer/customer, you want to work with them
Quote: www.internetlivestats.com reporting there are 2,000,000,000 website active in the world. My positioning is 50000 among 2,000,000,000
A matrix of competitor analysis is given below
| Rank | In Bd | Me | H&M | Niki | Zara |
|---|---|---|---|---|---|
| Google Index | Below 100 | 5.11K | 229K | 1.52M | 4.4M |
| Yahoo Index | Below 100 | 5.24K | 6023M | 8M | 36M |
| Yandex Index | Below 100 | 4.00K | 45K | 13M | 44K |
| Bing Index | Below 100 | 2.36K | 29.7K | 4M | 8.81M |
| Alexa Rank | Avg 10M | 150 | 507 | 393 | 613 |
| Amazon Backlink | Below 100 | 100 | 15K | 11K | 7.8K |
| Moz DA-PA | 10-15 | 24-48 | 90-60 | 91-75 | 86-66 |
| Semrush Rank | Avg 10M | 2K | 386 | 56 | 1.05K |
| Facebook Like | Below 100 | 4000 | 39M | 50M | 29M |
| YouTube Subs. | Below 100 | 300 | |||
| Monthly Visitor | 105.8M |
Comment: Me means my personal portfolio as digital marketing expert .
Docs: Collect technical manual of Google keyword tools, Amazon (Alexa), kwfinder, moz etc from me
Slide-23
10. Resource
Resource varies and depends on CMS/ Framework e.g. Laravel, Codeigniter, Majento, Wordpres and other core programming languages.
Quote: WordPress.org mentioned, 41% of the web uses WordPress
Compare Resource: Below ratio is assumed which can be vary
Open Source
Framework eg. Laravel, Shopify, Java etc
Head of Digital Marketing
Head of Digital Marketing
Slide-24
11. Project Implementation Cost & Comparison
For beginner WordPress is best to start. This technology is very cheap, secured and fast. The visitors does not know which framework you are using.
Quote: WordPress.org mentioned, Extend your business with free 58,359 compatible plugins module.
| Software Module | Open Source -100K Visitors | Open Source +100K Visitors | Laravel, Shopify, Java |
|---|---|---|---|
| Framework | $120/Year | $120/Year | $2000 |
| Video Compatibility | Free | Free | $1000 |
| Email Marketing Module | Free | $50/Year | $2000 |
| Email Subscription Module | Free | $50/Year | $2000 |
| Contact Us Module | Free | Free | $100 |
| Security Module | Free | $20/Year | $1000 |
| SEO Module | Free | $50/Year | $2000 |
| E commerce Module | Free | Free | $2000 |
| Speed Optimization | Free | $20/Year | $1000 |
| Social Media Sync | Free | Free | $1000 |
| Different Media Types | Free | Free | $1000 |
| Photo Gallery Module | Free | Free | $1000 |
| Online Chat Integration | Free | Free | $1000 |
| Ticket, Knowldgebase, Faq | Free | $50 | $2000 |
| CRM Integration | Free | Free | $2000 |
| Career Module | Free | Free | $1000 |
| Domain | $10/Y | $10/Y | $10/Y |
| Server Management | $20/M | $150/M | $150/M |
| Total | $150 | $490 | $22260 |
Slide-25
12. Monthly Maintenance Cost & Comparison
| Cost on Item | Vendor Cost | Inhouse Team Open Source | Inhouse Team Other Frame Work |
|---|---|---|---|
| Application Management (CM+EM+VSM+MC) | 50,000Tk/M | Less | High |
| Digital Marketing Modules (CRM+EM+VM+SEM+SMM) | 50,000Tk/M | Less | High |
| Web Host Server Management (+100K Visitors) | 50,000Tk/M | Less | High |
| Daily Operation ( Product, Content Add, Update) | 2,000Tk/H | 2,000Tk/Hour | 2,000Tk/Hour |
| Total | 150,000Tk/M | Less | High |
Slide-26
13. How to Get Success
Guidelines to get Success –
- Requirement should come from top management
- Audit website by consultant once a month
- BPO will responsible for approve & update contents periodically
- Head of IT will submit growth report to apex management (e.g. Alexa, Moz, Yahoo, Google Analytics etc )
- Business forecasting should do with analytic reports
- Visitor conversion report submission for paid marketing
- Which tools is suitable for competitor analysis & who should do it?
- Work with project management tools
- Who will share, like and subscribe content periodically
- Who should generate backlink in different method periodically e.g. guest post, forum posting, yahoo answer etc
Slide-27
Conclusion
Digital Marketing Expert Hiring can not growing in a day. So If start later with high investment you will be looser, If you start today roughly you will be gainer. Content age is big factor here. Please find my contact details below of this article.
Hello Mashiur Rahman,
In this article, you describe the importance of SEO is effective. I think you’re right that the digital market is not growing in a day, and now its influence is very much durable. And to get the best result from digital marketing, SEO must. You also talk about SEO here.
I know an SEO expert named He has done SEO successfully for many government and non-governmental organizations. I read his blog, too; he also talks about the importance of digital marketing.
Thanks for your research; it’s helpful.